Delivering the Best Customer Experience

One of the most critical parts of business is delivering the correct products or services to your customer, as well as ensuring their complete satisfaction. Not only can this ensure you a solid base of people returning to your business, but it can also help you acquire brand new clients. To truly improve the amount of customers, as well as the quality of customers in your business, you should strive to improve on three critical components: your shipping and turnover time, the overall visibility of your supply chain, and the customer’s online experience.

Shipping of goods to the customer
The shipping of the products that you provide to the customer can be just as important as the products themselves. Customers that decide to purchase what you offer will not be customers for long if it takes a long time for them to receive their order. If it is too long, they still may enjoy your product, but the odds are that may not return. This can result in a whole host of problems, and while some may be apparent, others are significantly less so:

  • negative presence online through reviews, social media, as well as various directories
  • increased costs in marketing and customer acquisition
  • an increased need in man power to not only help the late shipment, but to ensure quality moving forward

In order to remain competitive and to leave a lasting impression on your customer, try to offer same day shipping, or at least an express shipping option. The fast turnaround will leave them happy and increase their chances of becoming a repeat customer.

Supply chain visibility
The concept of supply chain visibility is of the utmost importance for businesses looking to survive in the digital age. The ability for a customer to check the status of his or her purchase is absolutely critical. In addition to the faith it can instill in your customers, it can also allow you, as a business owner or administrator, to test the efficiency of your current system. Most customers expect to receive a tracking number at the very least, but any other information you can give them such as an email confirmation when items ship or leave the factory can do wonders for the health of your business.

Customer online experience
You must have an eye catching, user friendly website in order to see a real increase in business and profitability. This is important for a few critical reasons:

  • SEO and page ranking: A good website with a good infrastructure will not only be easier to find, but will show up more frequently.
  • A website that is difficult to navigate for the customer means missing out on possible sales.
  • If a returning customer cannot easily find what they are looking for, odds are they will not be a returning customer.

Having a user friendly website may seem to be obvious, but it is often overlooked and can have very negative circumstances.

Improving the supply chain visibility, the customer’s experience on your website, as well as your shipping practices can have a huge impact on the health of your business. Although these practices can be difficult to employ yourself, the use of a successful 3PL and logistics company can help provide the long term benefits for your business.

Value Added Services: The Garnish of Logistics

Just like a four-star chef garnishes a fine meal with that little extra something, SE Warehousing provides the extra something to your service experience.  Often known as “value-added services”, these additional aids are not required of a logistics service, but they help enhance and streamline your logistics needs.  Within this area, there are many services to be explained.  SE Warehousing provides many value-added services like light assembly, display builds, kitting, and QA inspections.

Let’s look at this a bit more in-depth. When a product is manufactured, sometimes it’s not all put together in its final form, and most especially, it’s probably not put together for its final shipping container to the retailer or consumer.  Light assembly, a value-added service, would include packaging separate materials into one container. Let’s take shoes, for example.  Shoes come inside their own box… but to be shipped, they must be combined together into one container for simplicity and safety.  Having this service provided as part of your logistics solution is important because it takes another third-party hire out of the equation.

With all the shipping, assembly, and inventory, comes the potential for damage and loss.  One of our value-added services is to provide quality assurance inspections.  This ensures that your product is in pristine condition, and that your customers will be receiving their item in excellent condition.  Many companies let quality go by the wayside, but it is crucial to develop and uphold quality standards.  This builds trust between us, as your 3PL provider and you, as the client.  We all know trust and responsibility is the foundation to a great business relationship.

When considering your next move into warehousing, distribution, and logistics, be reminded of what matters to your business and what will help you grow for the future.

Logistics: Keep Your Customers Happy

Customer service is one of the most essential parts in having a successful business. Excelling in making your customers happy is one of the most strategic ways to outsell a competitor and build your company. However, keeping customers pleased comes at a cost, and those costs come into play behind the scenes. Some of those costs include override costs such as heating and cooling and operational costs like rent and employee pay. Using a logistics service is one solution to help keep both customers happy and lower those costs.

What many people don’t understand is how logistics works. Imagine a giant building filled with lots of products from floor to ceiling. Now imagine forklift specialists pulling goods on a well-organized floor plan. Finally, picture orders being fulfilled, shipped out on time, and thousands of customers happy at home with their purchases. Nothing keeps a customer thrilled more than receiving an order on time, and better yet, it will keep them coming back for more. Sounds like a dream come true, eh?

Using a logistics service can do remarkable things for your business and it can help in making your order fulfillment much more efficient. By having both order processing, inventory storage, and shipping all in one place, everything becomes streamlined. No longer will your business have to worry about where to store perishables or bulk holiday items. SE Warehousing offers storage/fulfillment on a month-to-month basis. Unlike phone companies and rental spaces, there is no hardened lease or contract. This allows your business to use warehousing as a backup plan and on temporary terms if needed. Even better, it will also lower your overhead and operational costs.

Overall, logistics has various services that almost all businesses can benefit from. SE Warehousing is the company that can do it. So picture that ideal world of efficiency, happy customers, and lower costs, and then imagine the possibilities of how your business can thrive. SE Warehousing can be your logistics friend, offering a service that will catapult your company towards achieving greatness.